Solid Ventures invests in exciting Amazon FBA consolidator Heroes Technology in a GBP 10M round

October 2020

AMSTERDAM (October [14], 2020) – Solid Ventures has invested in London – based Amazon FBA consolidator, an European copy cat of hugely successful US-based  Heroes is a technology-driven ecommerce company that acquires, operates, and scales small and medium-sized brands with category-winning products on global marketplaces. Heroes focus is on Amazon FBA (“Fulfillment By Amazon”) brands with outstanding customer reviews and a proven track record of leading bestseller lists in high-growth niches.

Solid Ventures co-invested with lead investor Fuel Ventures, XXXXXXXX, XXXXXXXXX and some prestigious family offices from Europe. The original fundraising target of GBP 6M. was quickly and easily oversubscribed and eventually capped at GBP 10 M.

Heroes Technology was founded in summer 2020 by the ambitious twin brothers Alessio and Riccardo Bruni and have started building a team of commerce and logistics experts.

The team will consist of on the one hand M&A experts efficiently acquiring proven, fast growing and promising FBA brands and on the other hand ecommerce experts integrating, consolidating and expanding the acquired FBA businesses nationally and internationally.

Heroes Technology is one of the first movers of this proven business model in the European market and aims for European market leadership on the wings of the ever and spectacurarly growing Amazon FBA business in Europe and the online retail market in general.

Alessio and Riccardo Bruni, Heroes Technology co-CEO’s & Founders, said: “We started the funding process end of this summer, reaching agreement with lead investor Fuel Ventures in September and within one month we had more than double the GBP 6M. commitments we set out to raise and capped the round at GBP 10M.  This extended funding will enable us to acquire more FBA businesses in a nascent market with plenty of great opportunities and our debt leverage capabilities increased significantly. We have several opportunities lined up and we will start executing now!”

Mark Pearson, Managing Partner of lead investor Fuel Ventures: “We are very pleased to invest with Solid Ventures, who acted thorough and quickly bringing in their network of relevant industry specialists as co-investors has proven to be very valuable to us.”

Robert Wilhelm, Managing Partner of Solid Ventures: “The combination of 2 driven entrepreneurs with a proven US business model in an untapped, growing and large addressable market with a strong lead investor makes this a very promising investment.”

Solid Ventures team: Robert Wilhelm, Nicolas Magnus, Martin

For further enquiries, please contact Robert Wilhelm:


©2020 by Solid Ventures.